About Pilot Media
Pilot Media publishes marine service guides providing comprehensive information on boating and waterfront living. Each edition includes an index of marine businesses, reference maps, marina & boatyard guide, a directory of waterfront & water-access restaurants and listings of waterfront and water-access communities.
Waterfront living and water-related activities have always been popular, but there has been no convenient, comprehensive guide to recreational opportunities, and products & services. Pilot Media has filled that void.
Organized as “where-to-go” guides, each edition contains comprehensive reference information, as well as stories pertinent to readers interested in life on and around the water.
Our content includes detailed maps that show marina and access locations; a Marina Guide highlighting the offerings of each marina; fishing forecasts & tips from fishing guides; and a Service Index of marine products & services.
The Pilot’s Galley offers listings of waterfront and water-access restaurants and pubs, as well as recipes from cruising chefs.
Our reader is an affluent, discriminating buyer who pays attention to the quality of products and information, and warrants your consideration as you review your advertising plans.
Pilot Media’s publications – both in print and on the web – are written and designed by experienced journalists and feature writers and are filled with useful information.
Our publications offer competitive rates for advertising. Our design team used state-of-the-art publishing tools to produce sophisticated, polished and attractive ads that meet your needs ... and get results!
Each Pilot edition is distributed free through a carefully selected network of market-related outlets, including advertisers, retail stores, restaurants, convenience stores and marine service centers as well as hotels and real estate offices. Boat shows and marine trade functions are also important distribution channels.
Because of the comprehensive nature of our directories, readers pick-up, hang onto, and use our magazines, discarding them only when a more current issue arrives.
We estimate the pass-along readership of Pilot each issue to be a factor of 2.5, meaning each issue is seen by as many as 17,500 readers – readers who are, or want to be, boaters.
Our surveys tell us our readers are 82% male, 18% female, with an age-range of 25-to-70 years. Seventy-seven percent of those own at least one boat; 26% own more than one, so we can assume (boat-ownership being what it is) that our readers have a good deal of discretionary income.
Of the readers surveyed, 19.5% said they expected to buy a boat within the six-to-eighteen months. Sixty-one percent use the Internet occasionally to buy marine products.
Our value proposition for advertisers and sponsors involves the effective reach into that part of the population with high-than-average income and an interest in boating and marine-related activities and lifestyles.